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I’m the spark you call when your communications or PR team needs backup.

I bring senior content, messaging, and influencer work to in-house teams and agencies that don't have the time, headcount, or AI fluency to do it all themselves. You get twenty-five years of experience, strategic and creative thinking, and the instincts that come with the years.

How I can help...

Comms teams are doing more with less, and the list of what they're expected to deliver keeps growing.  I help teams keep up without losing sight of the question that matters most: who are we trying to reach, and what do they actually need to hear? 

See Full Services

Social Media & Content Development

Strategy, creation, and AI-optimized writing across social channels, marketing materials, and everything in between. 

Communications and PR

 Press, plans, internal comms, and the senior thinking behind them. Hand off the work that needs to ship.

Influencer Engagement

Research, contracts, creative direction, and the process that turns paid posts into real partnerships. 

Bonus: The Creative Idea Sprint

Need a fast jolt of fresh thinking?


In just 60 minutes, I’ll deliver 3–5 high-level creative ideas to unstick your message, campaign, or comms plan. 

  •  3–5 high-level, story-driven ideas tailored to your challenge
     
  • A custom Idea Bank PDF with your ideas clearly laid out
     
  • A quick “what to do next” note to help you move forward
     

It’s not a full strategic plan. It’s creative fuel to help you think bigger, sharper, and more clearly.

Book Your Sprint Here

Work in Action

Orthopedic Industry

Orthopedic Industry

Orthopedic Industry

Took an existing social presence and brought it up a level. Sharpened the brand voice, professionalized the graphics, and built a consistent content rhythm grounded in storytelling and audience-first thinking. Turned a loose set of influencer relationships into a more intentional process, with clearer goals and stronger creative direction. The result was significant growth across channels, with measurable lifts in profile views and link clicks. 

Coronary Industry

Orthopedic Industry

Orthopedic Industry

Led communications planning for an FDA approval moment and built the content ecosystem around their hospital partnership program. Translated complex clinical and regulatory work into messaging that landed with physicians, hospital systems, and patient audiences. Ongoing partner on integrated content and storytelling. 

Let's Work Together

Let's Work Together

I'm here for you!

Take the first step: contact me. Let’s talk about sparking new momentum for your communications, and together, we will get your message to the world.

Traci

Ready to take your brand to new heights?

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